Eagle Eye Design Group

See what others miss.

Creative direction, brand, communications, and design for people and organizations figuring out what comes next.

From a single presentation or personal brand refresh to a full creative system or fractional leadership engagement.

Work With Me →See the Work →
See what others miss — Eagle Eye Design Group

(i) The Founder

Two decades of creative experience. One wider view.

Eagle Eye was founded by Alexis D. Miasel, a designer and creative leader whose career has moved across agencies, enterprise organizations, global brands, higher education, startups, and independent consulting.

That range is the foundation of the practice: seeing the connections between brand, communications, design, systems, and the business problem underneath them.

Experience shaped across

  • Stellantis
  • Domino’s
  • MGM Resorts
  • LyondellBasell
  • Chevron Phillips Chemical
  • Forvia
  • UTMB Health
  • University of Michigan
  • College for Creative Studies
About Alexis →View 20 Years of Selected Work →

Founder portfolio includes work completed prior to Eagle Eye through previous employers, agencies, contracts, and independent engagements.

Selected Career Work

Twenty years. A lot of different rooms.

My career has moved across enterprise, consumer brands, healthcare, automotive, hospitality, internal communications, campaigns, digital, environmental design, and everything in between.

The formats changed. The underlying job didn’t: understand the problem, find the idea, and make it clear.

Selected brand systems work from Alexis D. Miasel's career portfolio

Brand Systems

Identity, visual language, communications systems, and applications built to work beyond a single deliverable.

Selected campaigns and communications work from Alexis D. Miasel's career portfolio

Campaigns + Communications

Creative spanning digital, social, email, presentations, and integrated communications.

Selected experiential and environmental work from Alexis D. Miasel's career portfolio

Experiential + Environmental

Brands moving beyond the screen into outdoor, events, trade shows, environments, and physical experiences.

Want to see more?

Explore Alexis’s 20-year design portfolio →

Selected career work includes projects completed prior to Eagle Eye through previous employers, agencies, contracts, and independent engagements.

That experience is what Eagle Eye is built on.

(ii) What Eagle Eye Does

What needs to move?

For You

Personal Brand

Make the way you show up match where you’re going.

Positioning · LinkedIn · Résumé · Messaging · Visual Presence · Portfolio · Career Storytelling

Explore Personal Brand →

For Your Business

Brand & Creative

Build something new or make what you already have stronger.

Brand Identity · Presentations · Websites · Campaigns · Marketing Materials · Digital · Print · Motion

Explore Brand + Creative →

For Your Organization

Creative Leadership & Systems

Bring senior creative thinking into the room.

Creative Direction · Fractional Leadership · Brand Governance · Design Systems · Workflows · Team Direction · AI-Enabled Creative Operations

Explore Leadership + Systems →

Eagle Eye™ Brand Review

Free Brand Review Examples

Small design decisions shape how people see your business. Explore three free sample reviews, then get a closer look at your own brand.

Fictional brands and AI-generated sample creative, created to demonstrate the Eagle Eye review approach. These are examples, not client case studies.

01Alder & Finch

Interior design

Website · Instagram · Consultation flyer

The overall read

Warm photography, natural materials and editorial type connect the pieces. Preserve the photographic direction and serif headings: they give this brand a coherent, personal point of view.

Read the full Alder & Finch review

  1. Make booking possible

    The flyer’s booking button needs a usable destination: a readable URL or QR code for print, or a working link for a digital version.

  2. Give the website CTA emphasis

    The outlined booking CTA is easy to overlook. Try a filled green treatment to make the next step clearer.

  3. Let the room lead

    The Instagram logo is disproportionately prominent. Reduce it so the room and message can lead.

  4. Clarify color roles

    The terracotta logo and headline on the flyer introduce an unexplained variation. Check the approved color roles before deciding whether this is an intentional extension—not automatically a misuse.

  5. Give the CTA room

    The website CTA sits close to the image. Increase the spacing beneath it to separate the action from the photography.

The first move: Resolve the flyer booking path, then strengthen the website CTA.

02Next / Chapter

Event brand

LinkedIn · Email invitation · Opening slide

The overall read

Navy, lime, bold typography and the slash motif create recognition across the set. The lighter email background and networking photography add useful warmth worth keeping.

Read the full Next / Chapter review

  1. Connect RSVP to registration

    The RSVP pill in the LinkedIn image needs an actual registration instruction and link in the post copy; the image itself does not establish a booking path.

  2. Strengthen invitation contrast

    The lime ‘YOU’RE INVITED’ line needs stronger contrast on ivory. Choose a darker approved treatment and check the final color pairing.

  3. Rebalance the opening slide

    The logo dominates the actual event title. For a session opening, give the title more prominence; a brand holding screen could reasonably use a different hierarchy.

  4. Open up the footer

    Give the LinkedIn footer more breathing room around the location and RSVP treatment.

  5. Check the audience line in context

    The supporting audience line needs checking at phone size and at presentation distance. These images alone do not establish actual responsiveness or accessibility.

The first move: Make the registration path explicit, then rebalance the slide hierarchy.

03Butter & Crumb

Bakery

Box label · Instagram post · Market sign

The overall read

Cream, the chocolate serif logo and the croissant illustration connect packaging and signage. Preserve the appetizing photography and generous label space. The white social logo is an appropriate variation, not a misuse.

Read the full Butter & Crumb review

  1. Identify what is inside

    The shortbread product name is too small beneath the croissant symbol. Enlarge the contents identification so the illustration does not obscure what is being sold.

  2. Keep recognition through the headline

    The coral condensed social headline changes color, style and scale at once. Try the established serif at a smaller scale to bring it closer to the brand’s other pieces.

  3. Repair the line break

    ‘FOR.’ sits awkwardly on its own. Rebreak or shorten the headline so it reads as a complete thought.

  4. Make the menu the useful part

    The market logo and slogan dominate the menu. Enlarge the choices and prices to help people decide what to order.

  5. Align the prices

    Align $4 with $5 and $7 for a more consistent, scannable price column.

The first move: Improve product identification on the label and readability on the menu.

A closer look at your brand

Eagle Eye™ In-Depth Brand Review

Starting at $750 USD

A clear, practical assessment of how your brand shows up, with specific direction on what to keep, fix, and improve.

For independent businesses, growing teams, and established organizations. Larger websites, multiple brands, or broader material sets are quoted to scope.

One brand, up to 5 agreed items across up to 3 touchpoint types. Written findings, a prioritized action plan, annotated examples and a 45-minute review call.

Design implementation and formal accessibility testing are quoted separately.

Request a Brand Review Explore the full review
alexis@eagleeyedesigngroup.com

(iii) Featured Eagle Eye Work

Houston Energy & Climate Week 2026

Building a connected creative and communications system for a citywide event with a lot of moving parts.

Creative Direction · Communications Strategy · Brand Evolution · Social · Editorial · Motion

+384%

New followers

+378%

Comments

+351%

Reactions

View the Case Study →

(iv) Workshops & Experiences

Bring Eagle Eye into the room.

Workshops and custom experiences for professionals, teams, organizations, and communities.

  • Personal Brand Blueprint
  • Creative Strategy
  • Brand Clarity
  • AI + Modern Workflows
  • Custom Team Sessions
View Upcoming Experiences →Based in Houston? Plan a custom engagement →

Sometimes the thing you think you need isn’t the thing that’s actually holding you back.

That’s usually where Eagle Eye starts.

Tell me what you’re working on →

See what others miss.